전자상거래 결제방식 선호도: 1위 전자지갑 (e-Commerce Indonesia)

2023. 10. 24. 19:15모바일 상품권 - 인도네시아

인도네시아 온라인 쇼핑몰 결제방식

1위 "전자지갑"

출처: databoks

인도네시아 전자상거래 결제방식 선호도(2023)

인도네시아의 온라인 결제 시장에서 전자지갑이 가장 선호되는 결제 방식으로 나타났습니다. 2023년 기준으로 응답자의 84.3%가 전자 지갑을 사용하였고, 이는 2022년 대비 큰 폭의 증가를 보여줍니다.

현금 결제(Cash on Delivery)도 여전히 널리 사용되며, 다양한 결제 옵션 중에서도 61.4%가 이 방법을 선택하였습니다. 은행 이체나 가상 계좌는 47.8%로 세 번째로 많이 사용된 결제 수단이었습니다.

소액신용결제(PayLater)는 45.9%로 네 번째로 많이 사용되었으며, 이는 다른 방식에 비해 가장 빠르게 성장한 것으로 나타났습니다.

PayLater를 제공하는 회사 중 한 곳인 Kredivo는 신용카드보다 더 간편한 신청 과정 때문에 더 많은 사람들이 접근 가능하다고 언급함. PayLater 제공 업체들은 지난 1년간 공격적인 마케팅도 수행(=할인 제공) 했음.

자료 출처: Kredivo에서 Katadata Insight Center(KIC)와 공동 조사

"2023년 인도네시아 전자 상거래 소비자 행태 보고서"

Tokopedia(토코페디아)에서 지원하는 Payment 방식

BRI Ceria, Kredivo, Home Credit, Indodana, Kartu Kredit, Mandiri Virtual Account, BCA Virtual Account, BRIVA, BNI Virtual Account, BTN Virtual Account, Danamon Virtual Account, CIMB Virtual Account, Virtual Account Lainnya, Permata Virtual Account, Bank Syariah Indonesia, Bank Muamalat, Direct Debit BRI, OneKlik, Direct Debit Mandiri, OCTO Cash by CIMB Niaga, Transfer Bank BCA, Transfer Bank Mandiri, Transfer Bank BNI, Transfer Bank BRI, Transfer Bank CIMB, QRIS, KlikBCA, BCA KlikPay, BRImo, Jenius Pay, JakOne Pay, OCTO Clicks, OVO, GoPay, LinkAja, Layanan Syariah LinkAja, COD, Mitra Tokopedia, Alfamart / Alfamidi / Lawson / Dan+Dan, Indomaret / Ceriamart, JNE, Kantorpos, Circle K, FamilyMart, BRILink, Gerai Tokopedia.

Shopee 지불 옵션

Shopee supports a total of 13 payment options, namely ShopeePay, SPayLater, COD (Pay on the Spot), Bank Transfers (Automatically Check)/Virtual Accounts, Credit/Debit Cards, Credit Card Installments, BRI Direct Debit, OneKlik, Shopee Partners, BRILink Agents, BNI Agen46, Alfamart, Indomaret, and Akulaku PayLater .

Payment method
Information
ShopeePay
▪️ ShopeePay is an electronic money service feature owned by
Shopee. ▪️ Learn more about how to pay through ShopeePay .
SPayLater
▪️ SPayLater is an instant loan solution of up to IDR 6,000,000 from Shopee which makes it easy for you to pay in 1 (one) month without interest or with 2, 3, 6, and/or 12 month installment facilities without the need for a credit card. ▪️ Learn more about how to pay through SPayLater .
COD (Pay on Spot)
▪️ COD (Pay on the Spot) is a method of payment made in cash at the Buyer's place after the order from the courier is received. ▪️ This payment method can only be used at shops in Shopee that have activated the COD Payment Method & the Buyer is domiciled in an area that can receive this payment (based on the shipping service used). ▪️ Learn more about COD (Pay on the Spot) .
Bank Transfer (Auto Check)/Virtual Account
Learn more about how to pay through a Virtual Account .
Credit/Debit Card
▪️ Credit/Debit Card payments are processed by third parties and only cards with 3D Secure can be used at Shopee. ▪️ Maximum transaction IDR 30,000,000/checkout. ▪️ Learn more about how to pay via Credit Card .
Credit Card Installments
▪️ Buyers can make product installments at Shopee with
Install it every 3, 6, 12, 18, and/or 24 months to pay off the total purchase using a credit card. ▪️ Learn more about how to pay with Installment Cards
BRI Direct Debit
▪️ Online shopping payments that link Shopee and BRI debit cards, so the transaction payment process takes place quickly with a single registration process. ▪️ Learn more about how to pay with BRI Direct
OneClick
▪️ OneKlik is a new solution for online shopping payments with just 1 (one) click. Simply registering the source of funds from a BCA account, OneKlik can be used immediately to make shopping payments at Shopee. ▪️ Learn more about how to pay with OneKlik .
Mitra Shopee
▪️ Order payments at Shopee can be made according to the operating hours of the nearest Shopee Partner. ▪️ Buyers can make payments for transactions with a nominal value above IDR 1,000 and below IDR 10,000,000. ▪️ Save proof of payment after successful payment. ▪️ Learn more about how to pay through Shopee Partners .
BRILink agent
▪️ Order payments at Shopee can be made according to BRILink Agent operational hours. ▪️ Buyers can make payments for transactions with a nominal value above IDR 10,000. ▪️ Save proof of payment after successful payment. ▪️ Learn more about how to pay through BRILink Agents .
BNI Agent46
▪️ Order payments at Shopee can be made according to BNI Agen46 operating hours. ▪️ Buyers can make payments for transactions with a nominal value above IDR 10,000 and below IDR 50,000,000. ▪️ Save proof of payment after successful payment. ▪️ Learn more about how to pay via BNI Agen46 .
Alfamart
▪️ Payments can be made through Alfamart outlets throughout Indonesia. ▪️ Payment for nominal transactions above IDR 10,000 and below IDR 5,000,000. ▪️ Learn more about how to pay through Alfamart .
Indomaret
▪️ Payments can be made through Indomaret/Ceriamart outlets throughout Indonesia. ▪️ Payment for nominal transactions above IDR 20,000 and below IDR 5,000,000. ▪️ Learn more about how to pay through Indomaret .
Akulaku PayLater
▪️ Buyers can make payment for orders at Shopee through Akulaku PayLater. ▪️ Learn more about how to pay through Akulaku

추가 정보: 국가별 신용카드 보급률

[국가별 신용카드 보급률]

국가
2021
2017
Canada
82.74%
82.58%
Israel
79.05%
75.02%
Iceland
74%
0%
Hong Kong
71.63%
65.42%
Japan
69.66%
68.38%
Switzerland
69.21%
65.47%
South Korea
68.44%
63.66%
Norway
66.74%
70.50%
United States
66.70%
65.60%
Finland
65.29%
62.78%
Taiwan
63.77%
53.46%
United Kingdom
62.11%
65.37%
Austria
58.99%
46.55%